Lean Lunch: You Must Innovate On Product, Market, And On Method W/ Alistair Croll

Source: Lean Lunch: You Must Innovate On Product, Market, and on Method w/ Alistair Croll - MOVES THE NEEDLE

By Aaron Eden on July 22, 2014

We recently had the pleasure of chatting with Alistair Croll, an entrepreneur, author, and public speaker. For more than a decade, he’s co-founded and launched several early-stage companies, including Year One Labs, CloudOps, and Bitcurrent. He wrote Lean Analytics Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O’Reilly)):Amazon.co.uk:Books , which is a best seller, and was translated into 9 languages. He currently writes at Tilt The Windmill, Tilt The Windmill | Cycle time trumps scale. a blog about intrapreneurs, and how they can successfully create change within large organizations. In this chat, we discuss the three dimensions of innovation (product, market, and method), and how scale is no longer a huge barrier to entry.

Some of the highlights include:

  • Why you’re building a product to figure out what product to build
  • Why a metric is useless, if it doesn’t change your behavior
  • How Lean Startup Principles force you to look at the unintended consequences
  • Why solving for interesting rather than solving for fame or profit makes good things happen
  • Why entrepreneurs and intrapreneurs shouldn’t present problems without solutions
  • Why you shouldn’t underestimate the value of baby steps to get to the market you want to be in
  • Why individuals who want to innovate in large organizations need permission
  • Why eroding an existing barrier to entry is a litmus test for disruptive innovation
  • Why Lean is about disruptive innovation as well as incremental improvement