Source: Lean Lunch: Support Will Make or Break Your Idea w/ Ismail Elshareef - MOVES THE NEEDLE
By Aaron Eden on July 28, 2014
We chatted with Ismail Elshareef who is in charge of Edmunds.com’s New Cars, Used Cars, Car Reviews and Pricing | Edmunds Open Platform. Having two decades of experience in engineering, Ismail led Edmunds.com to open their APIs to third party developers. He is a promoter of meaningful innovation, and he’s a frequent speaker on web performance, API, and innovation. With him, we discuss APIs and how to get big ideas through in large organizations.
Some of the highlights include:
- Why you need to hone the story surrounding your idea
- Why communicating your idea in ways that others understand is essential
- What to do once your idea gets verbal approval inside your organization
- Why implementing a new idea in a large enterprise is often harder than implementing that same idea in a startup
- Why you need to validate your idea as fast as possible to see if there’s demand for what you’re offering
- Why feedback is so important for your idea to materialize and to succeed
- Why your initial partners should be people that understand the value of what you’re offering
- Why criticism and detractors means that you are doing something right